Getting Started with owntag
Step-by-step guides to set up your Server Side GTM, configure custom domains, and enable features like geolocation and bot detection.
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Server Side Tagging
without the headaches
Stop wrestling with cloud infrastructure. owntag gives you a fully managed Server Side GTM in 30 seconds — hosted exclusively in the EU, automatically scaled, always up-to-date.
No credit card required. Cancel anytime.
Trusted by data-driven companies across Europe
Why owntag?
Everything you need for Server Side Tagging
100% EU
Privacy & Compliance
European Data Sovereignty
Your data never leaves the EU. We use exclusively European infrastructure — no Google Cloud, AWS, or Azure. No transfers to US authorities under Cloud Act. Peace of mind for you and your data protection officer.
Setup
Deploy in 30 seconds
No DevOps skills needed. Just paste your container config and click create. Google's setup guide is 1,600+ words — ours is one click.
Infrastructure
Scales automatically
Black Friday traffic spike? TV mention? Your container handles it. We monitor 24/7 so you can sleep.
Technology
Standard Google Tag Manager
We run the official, unmodified Google Server Side GTM container. Use all the tags, triggers, and templates you know. Auto-updated to the latest version. Zero vendor lock-in — take your config anywhere, anytime.
GA4 Meta CAPI TikTok Events API LinkedIn CAPI + 100s more
Included with every account
Built-in features that others charge extra for
Every owntag container comes with powerful features enabled by default — no plugins, no add-ons, no extra fees.
- Geolocation
- Automatic country detection from IP addresses. Use it for region-specific tag behavior or analytics segmentation.
- Bot Detection
- Filter out 500+ known bots, crawlers, and scrapers. Keep your analytics data clean from automated traffic.
- Browser Fingerprinting
- Cookieless user identification for tracking scenarios where traditional cookies aren't viable.
"owntag has been invaluable in helping us establish a GDPR-compliant data collection process, ensuring transparency and security at every step. Their expertise prepared us for future challenges while strengthening trust with our customers through responsible data handling."
Robert Weber
CMO, moin.ai
Learn & Implement
Practical guides to help you get the most out of server-side tagging
Set up Meta Conversion API with SGTM
Learn how to implement Facebook's Conversion API through your Server Side GTM for better ad tracking and data quality.
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Same-Origin Tracking with Cloudflare Workers
Bypass Safari's ITP restrictions by routing tracking through your main domain using a Cloudflare Worker proxy.
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Pricing
One price, all features
No hidden fees, no feature tiers, no surprises. Just straightforward pricing that scales with your usage.
Server Side GTM Hosting
Everything you need to run a production-grade Server Side Google Tag Manager — managed, monitored, and maintained by us.
What's included
- 100% EU-hosted infrastructure
- Automatic GTM updates
- Geolocation & bot detection
- Auto-scaling infrastructure
- Up to 10 custom domains
- SSL certificates included
Monthly
€100
includes 5 million requests/month
+€1.50
per additional 100,000 requests
Start free trialNo long-term commitment. Cancel anytime.
Not sure how many requests you need?
Ready to take control of your data?
Join hundreds of companies using owntag for privacy-compliant, reliable Server Side GTM hosting.