Your own Server Side GTM Container with a single click. 100% EU-based hosting for your tracking infrastructure.


We'll take care of the tech.

Leave the boring technical setup to us so you have more time to focus working on your tags.

Automatic Scaling

No matter how much traffic you have, we'll handle the scaling for you.

Clear, simple pricing

5 million requests are part of the base package, after that you'll be billed per additional 100k requests.

Your own domain

You can use your own subdomain with your owntag SGTM container, e. g.

Reliable infrastructure

We run without Google, Amazon or Microsoft, exclusively and privacy-friendly on EU-based servers.

It doesn't get any easier

Not a techie?
No problem!

You shouldn't have to be a DevOps Engineer to set up privacy-friendly tracking.

With owntag you can set up your own SGTM container with a single click – without dealing with cloud providers or your complicated command line interfaces.

100% European hosting

100% Server Side GTM
0% Google infrastructure

One of the biggest advantages of owntag is that you don't have to run in on Google's infrastructure.

And that's exactly what we're offering: The best Google software, but on servers in Europe, operated by a European company.

→ Why 100% EU is so important for data privacy
No surprises


You shouldn't have to think about "instances", "virtual machines" or worry about scaling.
With owntag you get predictable pricing and no surprises.


100 € / Monat

5 Millionen Requests

Zugang zu fertig vorbereiteten GTM Containern

Automatische Skalierung, auch bei Traffic-Peaks

Automatische Updates auf die neuesten SGTM Versionen

+ 1 €

pro weitere 100.000 Requests

Keine Überraschungen: Wir schreiben dir, wenn du über das Basispaket kommst.


Any questions?

Ready to go?

We are currently in Beta. Drop us a line and we'll get you started with your SGTM container right away:

Where we are

Holstenkamp 46a
D-22525 Hamburg

Write us :)