Everything you need for Server Side Tagging
Powerful features, zero DevOps
owntag handles all the infrastructure complexity so you can focus on what matters: collecting better data while respecting user privacy.
- EU Hosted
- 100%
- No US cloud providers
- Setup
- 1 Click
- No DevOps required
- Monitored
- 24/7
- We watch, you sleep
- Vendor Lock-in
- 0
- Standard GTM, leave anytime
Core Features
Built for simplicity and reliability
Up and running in 30 seconds
Maximally easy
We take care of operating your Server Side Container so you can comfortably focus on your tags, triggers and variables.
Hosting the Server Side GTM yourself requires professional knowledge in DevOps & Cloud. Take a look at Google's guide to setting up in the Google Cloud – it's over 1,600 words of technical steps.
With owntag, you don't have to worry about that. Just paste your container configuration and click create – that's it.
Always use the latest features
Automatic updates
If you host your Server Side GTM yourself, you have to take care of updates yourself. owntag takes care of it for you.
Google is constantly developing the Server Side GTM and regularly adding new features. owntag automatically updates the software for you and ensures that you can always use the latest features – no action required on your part.
Work country-specific
Integrated Geolocation
Sometimes you need to be able to recognize users from different countries. owntag automatically recognizes the country of origin from the user's IP address.
The country code is provided via HTTP header, so you can use it in your tags immediately. This also enables the Server Side GTM feature Region-Specific Behavior for Tags.
Additional Features
More reasons to choose owntag
Multi-domain support
1 Container, multiple domains
Save effort and costs by using the same owntag GTM Container with different domains.
With owntag, you can add up to 10 different domains per SGTM Container. This makes the implementation of projects with multiple domains a breeze – and you only pay once.
See the traffic that really counts
Bot Detection
Our detection of automated accesses makes it easier for you to include only real visitors in your tracking.
owntag's Bot Detection recognizes over 500 different bot signatures, from search engine spiders and AI scrapers to price comparison crawlers. Filter them out for cleaner analytics data.
Know your visitors' devices
User Agent Info
Automatically parse User-Agent strings into structured device data – browser, OS, platform, and more – as ready-to-use HTTP headers.
owntag's User Agent Info parses the User-Agent header and provides structured data like browser name, operating system, rendering engine, and platform type as individual HTTP headers. All parsing happens locally on owntag servers.
Google Cloud Connection
Connect SGTM with Google services
Upload your Google Service Account key and use Google BigQuery and Firestore directly from your Server Side GTM.
Extend owntag's functionality by connecting your Server Side GTM to Google's ecosystem with BigQuery and Firestore. This is especially for advanced analytics tasks like
- Logging custom data to BigQuery, e. g. to monitor your tag executions or to combine it with analytics data from other systems in your analytics stack
- Integrating additional data from Firestore, like customer data or product catalog data for profit tracking
- Leveraging BigQuery's AI capabilities to get from data to insights faster
Control who reaches your container
IP Block
Block unwanted traffic before it reaches your Server Side GTM Container. Keep your analytics data clean by filtering out specific IP addresses or entire IP ranges.
Internal team visits inflating your page views? Suspicious IPs sending fake conversions? owntag's IP Block lets you define exactly which IP addresses and CIDR ranges should be stopped at the door — before they ever reach your SGTM container or affect your data.
Supports both IPv4 and IPv6, individual addresses and ranges. Learn more in the documentation.
Data protection included
owntag is European
With owntag, you can process your data in the Server Side Container on infrastructure that is not only located in the EU, but also owned by EU companies.
owntag operates your Server Side Container without Google Cloud, AWS, or Azure. No data transfer to US authorities under Cloud Act.
You have full control over the SGTM – deciding when and how your data is sent to external parties and abroad.
Everything else you'd expect
And more included
Every owntag account includes these features at no extra cost.
- SSL/TLS Included
- Automatic HTTPS certificates for all your custom domains. We handle the provisioning and renewal.
- Usage Dashboard
- Track your monthly requests in real-time. Always know where you stand with transparent usage metrics.
- Auto-Scaling
- Traffic spike from a TV mention? Black Friday rush? Your container scales automatically to handle any load.
- Browser Fingerprinting
- Generate cookieless user identifiers for tracking scenarios where traditional cookies aren't viable.
- Expert Support
- Questions? Our team of analytics experts is here to help you get the most out of your setup.
- DPA Available
- Need a Data Processing Agreement for GDPR compliance? We provide it as part of our service.
Ready to go server-side?
Take control of your digital data collection with Server Side Tagging – easily and conveniently hosted with owntag.
