How to generate a Facebook / Meta Conversions API access token | owntag.eu

How to generate a Facebook / Meta Conversions API access token

Here are the two easy steps to generate a Facebook / Meta Conversions API access tokenn

Justus

Justus

owntag Founder

published March 6, 2023

Unlike the browser-based Facebook Pixel, which doesn’t require any special authentication to receive data, the Facebook / Meta Conversions API requires an access token to send data.
Here’s how you can generate that token:

Step 1: Go to Events Manager

If you already know your pixel ID, this is the easiest way to get there is to go to the following URL and replace the [INSERT PIXEL ID HERE] with your pixel ID:

https://business.facebook.com/events_manager2/list/pixel/[INSERT PIXEL ID HERE]/overview

If you don’t know your pixel ID, you can find it through the lefthand flyout menu like this by clicking on “Events Manager” and, from there, “Settings”:

Screenshot of the lefthand flyout menu on business.facebook.com with a red outline highlighting 'Events Manager' and 'Settings'

Step 2: Generate the token

Once you’re in the Events Manager settings for your pixel, scroll almost all the way down to find the “Set up manually” section with the tiny link “Generate access token”:

Screenshot of the Events Manager settings for a pixel with a red outline highlighting the 'Generate access token' link

Click it and you’ll be given the token which you should copy and paste into your application or pass on to your developer.

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